The World Leader in Ice-Cream Treats

Baskin-Robbins was founded in California in 1945, by brothers-in-law Burton Baskin ans Irvine Robbins. The two ice-cream enthusiasts produced first class ice-cream in a friendly, neighbourhood store.

They quickly developed their network of stores and decided to sell them to the Store Managers. This enabled them to dedicate their time to further developing products and growing the business. Here began one of the first food franchises in the US. Today, there are over 6,000 Baskin-Robbins stores in 35 countries across six continents.

Baskin-Robbins is seeking franchise owners for single store and small network opportunities for each of its store concepts. Ideally prospective franchise owners should have experience in the food industry or of running their own customer focused business, but certainly ambition to grow and develop their Baskin-Robbins business with the guidance of a world leading brand.

Baskin-Robbins have three options available to franchise owners, as listed below, with the full investment (including franchise fee) ranging from £50,000 to £150,000. All franchise owners will benefit from national and local store marketing support. A two week training and support programme is provided, with continued on-going support.

A Flexible Design Solution For Every Venue

The Experience Store

• The evolution of the ice cream experience
• Part ice cream indulgence and dessert theatre
• Enjoy traditional ice cream, made-to-order desserts, hot espresso beverages and other products created by in-store pastry chefs
• Target 1,500 sq ft
• Franchise fee from £150,000

The Traditional Store

• The favourite neighbourhood ice cream shop
• Features the full range of Baskin-Robbins ice cream products for an eat in and take home experience
• 600-1,200 sq ft
• Franchise fee from £100,000

BR Express

• Simplified, quick and convenient option for specialised non-traditional locations and store-in-store applications
• Based on a Soft Serve only platform with 31O Below Mix-In treats, Cappuccino Blast and Fruit Blast Beverages, Extra Thick Shakes and Optional Cakes, Grab and Go ice cream and novelties
• 200 sq ft or less
• Franchise fee from £50,000

Baskin-Robbins stores benefit from the uniqueness of the brand, the range of products, the proven business model and a lot of innovation. The company wants to bring prospective franchise owners on board as soon as possible and focus on opening stores, as it has done successfully all over the world.