Caroline Earls, Franchise Owner of The Zip Yard Limerick
Our BrandThe Zip Yard prides itself in highly visible and bold branding. This deliberately strong branding separates us from our competitors and helps us to dominate in the high street. We believe in our product and we feel that we are well on our way to making The Zip Yard brand one of the most recognisable around. As well as our unique branding, all our outlets are finished to the highest of standards and include 'state of the art' machinery, computer system and in most cases our seamstresses work in full view of the public so customers can see for themselves the high standards of workmanship.
The Zip Yard was founded in 2005 after extensive market research identified a gap in the market where it found how very few body shapes conform to the 'standard' European sizes found on the High Street.
We also realised that people no longer had the time or skills to tackle even the simplest of hems let alone risking damage to a favourite or expensive garment.
The Zip Yard head office is based in Limerick and consists of seven branches nationwide plus an additional nine in Northern Ireland. The success of The Zip Yard has relied on taking a different approach to the clothing alterations business. People want their garments, whether they are 'every day' items or 'special occasion' wear altered by trained professionals they can trust, quickly and efficiently, in clean modern premises.
This has led to our branches enjoying a high volume of repeat business on a weekly basis.
Success has been built on the back of quality, speed, convenience and value – together with a network of dedicated, passionate, focused and hard-working franchise owners.
Our centres are profitable in the first year and, interestingly, the clothing alteration business is not economy driven!
When times are good more and more people buy new clothes that need altering to size.
When times are less good people get clothes altered or repaired to last a little longer.
AwardsIn 2010 The Zip Yard was presented by the Limerick City Enterprise Board the award of 'Business with Best Growth Potential'.
Corporate ImageThe Zip Yard Centres are finished to a distinctive specification.
Experience to date suggests that a unit of approximately 750sq ft costs in the region of €50,000 on a turn-key investment fit out.
SupportIt is you who make the major decisions in your business, but you are not on your own because we are always on hand with help and advice, marketing support, on-going training, product development and much more.
TrainingAll franchise owners have a two week comprehensive induction programme covering business practices, computer systems, running a centre, marketing and promotions, recruitment, counter sales etc.
Training is part classroom based (at head office) and part in-centre - for true hands on experience.
Who Are We Looking ForWe are looking for prospective franchise owners who will be as dedicated, passionate, focused and hard working as we are.
You do not need to be familiar with repairs or alternations and we're not looking for tailors or tailoresses.
Successful franchise owners will be ambitious to run their own business, customer driven, well organised and keen to follow a proven business system.
What's the Total Cost?€50,000 will provide you with the following;
- Shop fit
- External and internal signage, fitting room; counters; flooring; fixtures and fittings
- Corporate branding
- Literature; stationery; carrier bags; marketing collateral
- Opening stock
- Bespoke electronic point of sale package and software
- Production equipment
- Two industrial sewing machines; one blind hemmer; one over locker; one button holer; one ironing station
- Two weeks on-site training; assistance in staff recruitment; management of shop fit; training reviews
Your ReturnYou are partnering with a successful company with a proven business model in a growing sector. You will enjoy being your own boss yet you will have all the support of The Zip Yard Management Team.
You do not need to have a background in the garment alterations industry as full training will be provided. Furthermore, we will assist with finding the right premises in the best location, and recruiting and training staff.
Our business ethos is based on the principles of excellent and responsive customer service, speedy turn around, quality materials and staff loyalty augmented by efficient and proven business systems, marketing and promotional collateral and on-going in-centre support from the whole Zip Yard team.
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